Just to make sure we’re all on the same page here: We’re not picking a fight when we show images that have been crazily Photoshopped, or when we show you before-and-after shots of celebrities. We’re not pulling some tabloidian “see celebrities without makeup!” or “look who has cellulite!” shtick. This is about the fucked-up imagery that is consistently and persistently gracing newsstands as the beauty standard to which we should all aspire. For those of you who have seen, time and time again, these manipulated images — be it a retouched wrinkle or a dramatically trimmed waistline — and are aware of the reality behind them, you’re maybe able to look at ads and mags and keep your head straight. Not necessarily, but that’s the hope.

But remember that every day, a young woman somewhere sees one of these overly polished pictures for the first time…and has no idea that they’re not real. She may very well have no idea that most waists don’t really bend without a roll of flesh, that a 40-year-old woman actually does have some wrinkles, that no mascara will make one’s lashes magically long enough to tickle her eyebrows. What the girl does know is that the pictures show What Is Beautiful. She thinks they are reality. And maybe she doesn’t have someone in her life to point out that this is complete and utter bullshit. So we’ll do that, and we’ll do it over and over again just to make sure that everyone knows what’s up.

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